Keyword research, rebuilt for conversations
People don't type three keywords into ChatGPT. They describe their situation and ask for a recommendation. We map those longer questions — and the sub-queries AI engines fan out to answer them.
“We're a 20-person logistics company in Durrës. Which CRM is easiest to set up without an IT team?”
How buyers actually phrase questions to AI
From search terms to real questions
Every prompt is tied to a buying stage, a target page and a business reason.
Conversational prompt mining
Sales calls, support tickets, reviews, forums and People Also Ask data turned into the natural-language questions your buyers ask.
Query fan-out mapping
AI engines split one prompt into several background searches. We model those sub-queries so your content answers the whole chain, not just the headline question.
Intent and stage labelling
Each prompt is labelled — learning, comparing, choosing, troubleshooting — so the right page answers it.
Classic keyword data, kept
Search volume still matters. We combine Google data with prompt research, because AI answers draw heavily on pages that already rank.
How the work runs
Discovery interview
We learn your products, margins, markets and the questions your sales team hears every week.
Prompt collection
Several hundred raw prompts gathered from your data, communities and live AI testing.
Clustering
Prompts grouped into topics, each with a primary question and its follow-ups.
Content map
Each cluster assigned to an existing page or flagged as a new page to write.
What you receive
Everything is yours to keep: documents, data and access.
- Prompt database with intent and buying-stage labels
- Fan-out map of sub-questions per priority topic
- Prompt-to-page map for your current site
- Content gaps compared with the sites AI cites today
- Briefs for the ten highest-value topics
Questions about Prompt Research
Is there search volume for prompts?
Not in the way there is for keywords — AI platforms don't publish prompt data. We estimate demand from related search volume, community discussion and how often a topic comes up in your own sales and support data.
Do you still do traditional keyword research?
Yes. Google remains the biggest discovery channel, and Google's AI features draw on its search index. Prompt research sits on top of keyword research; it doesn't replace it.
Which languages do you cover?
English, Albanian and Italian natively, plus other European languages with native reviewers. AI answers differ by language, so we research each market separately.
Find the questions you should be answering
We'll pull twenty real prompts from your market and show you which ones AI currently answers with a competitor.